Skip to main content

Email Placement Test: Email Recovery Automation

Automatically protect and recover inboxes when your Email Placement Test detects a drop in inbox placement performance.

Written by plusvibe.ai Support Team

What is Email Recovery Automation?

Email Recovery Automation continuously monitors the results of your Email Placement Tests and automatically takes action when deliverability issues are detected.

For example, if inbox placement drops below your defined threshold, PlusVibe can:

  • Pause campaign sending

  • Reduce warm-up volume

  • Adjust warm-up reply rates

  • Keep accounts in recovery mode for a specific duration

  • Restore original settings automatically after recovery

This helps prevent further reputation damage and gives inboxes time to recover before resuming normal sending activity.


How It Works

Step 1: Create a Trigger

The trigger defines when the automation should activate.

Currently, you can trigger automation based on:

Inbox Rate — Last Test

Uses the result of the most recent placement test.

Best for users who want the fastest response to deliverability issues.

Inbox Rate — Average of Last 2 Tests

Uses the average inbox placement rate across the last two tests.

Helps reduce false alarms caused by a single poor test and is recommended for most users.

Inbox Rate — Average of Last 3 Tests

Uses the average inbox placement rate across the last three tests.

Provides the most stable measurement and helps avoid triggering recovery actions due to temporary fluctuations.

Threshold Percentage

The threshold percentage can be configured manually to determine when the automation should trigger.

For example, if the threshold is set to 70%, the automation will activate whenever the selected inbox rate metric falls below 70%.

Step 2: Configure the Recovery Phase

The recovery phase determines what actions PlusVibe should take once the trigger condition is met.

Example settings:

  • Campaign Daily Limit: 0 emails/day (pauses campaign sending)

  • Warm-up Daily Limit: 7 emails/day

  • Warm-up Reply Rate: 55%

  • Recovery Duration: 1 day

During the recovery period, PlusVibe applies these temporary settings to help stabilize inbox reputation.

Recovery Duration

You can define how long the recovery phase should remain active.

Example:

Recovery lasts 1 day

After the recovery period ends, PlusVibe will move to the post-recovery settings you selected.


After Recovery Options

Revert to Original

Restores the inbox settings that existed before recovery started.

This includes:

  • Campaign daily limits

  • Warm-up limits

  • Warm-up reply rates

This option is ideal when you want inboxes to automatically return to their previous configuration after recovery.

Customized setup

Instead of restoring previous settings, you can define a new set of campaign and warm-up settings that should be applied once recovery completes.

Use this option when you want a more gradual return to normal sending volume.


Apply Action To

Email Placement Tests typically test a sample of inboxes. This section determines how broadly the recovery action should be applied.

Sample Accounts in This Placement Test Only

Only the inboxes that participated in the placement test will receive the recovery action.

Best for: Conservative testing and minimizing impact.

All Accounts on the Same Domains as the Test

Applies recovery actions to every inbox that shares the same sending domain as any inbox included in the placement test.

Example:

If the test includes:

Then all inboxes using acme.com can receive the recovery action.

Best for: Domain-wide protection when deliverability issues likely affect the entire domain.

By Tag

Applies recovery actions to all inboxes assigned to selected tags.

Example:

  • US Team

  • SDR Team

  • Client A

Best for: Managing groups of inboxes across multiple domains.

By Provider

Applies recovery actions to inboxes connected to selected providers.

Examples:

  • Google Workspace

  • Microsoft 365

  • Zoho

Best for: Responding to provider-specific deliverability issues.


Action Summary

The Action Summary provides a preview of exactly what will happen when the automation is triggered.

Example:

For all accounts on the same domains as the test, when inbox placement falls below 70%, campaign sending will be paused, warm-up will be reduced to 7 emails/day with a 55% reply rate for 1 day, and original settings will be restored afterward.

Important: Always review the Action Summary before saving your automation.


Best Practices

For New Domains

Use more aggressive protection settings:

  • Campaign limit: 0/day

  • Warm-up: 5–10/day

  • Recovery duration: 1–3 days

This minimizes risk while the domain is building reputation.

For Established Domains

Use moderate recovery settings:

  • Reduce campaign volume rather than fully pausing

  • Maintain warm-up activity

  • Use shorter recovery periods

This helps maintain sending momentum while addressing deliverability concerns.

Did this answer your question?