What is Email Account Automations?
Email Account Automations continuously monitor your connected email accounts and automatically trigger recovery actions when configured health metrics, such as 3-day bounce rate, 7-day warmup health score, or reply rate (including out-of-office replies), cross your defined thresholds.
Instead of manually monitoring account health, you can create automation rules that pause or throttle campaign sending, adjust warmup settings, and automatically restore your preferred configuration once the recovery period ends.
This proactive approach helps protect sender reputation, reduce manual intervention, and maintain consistent email deliverability.
Why Use Email Account Automations?
Deliverability issues can develop quickly and often go unnoticed until campaign performance has already declined.
Email Account Automations help you:
Monitor account health 24/7
React immediately when performance drops
Prevent further reputation damage
Automate recovery without manual intervention
Restore normal sending automatically after recovery
Manage large numbers of email accounts consistently
Where to Access Email Account Automations
You can access Email Account Automations from the Email Accounts section of your workspace.
Navigate to Email Account Dashboard
Click on Automation as shown below.
How It Works
Each automation consists of four parts:
Selection Criteria
Trigger Conditions
Recovery Actions
Post-Recovery Behavior
When an account matches your configured conditions, the automation is triggered immediately and remains active for the specified recovery period.
Step 1: Choose Which Accounts the Rule Applies To
Every automation begins by selecting the accounts it should monitor.
You can choose from the following scopes:
All Accounts
By Provider
By Tags
Specific Accounts
Step 2: Configure Trigger Conditions
Trigger conditions determine when an automation rule is activated. Each condition monitors a specific email account health metric and compares it against a threshold that you define.
3-day bounce rate – Triggers when the account's bounce rate over the last three days meets your configured threshold.
7-day warmup health score – Monitors the account's warmup health score over the past seven days.
Reply rate (including out-of-office replies) – Uses the overall reply rate, including automatic out-of-office responses.
Using Multiple Conditions
You can add multiple trigger conditions to create more specific automation rules by clicking Add condition.
When multiple conditions are configured, you can choose how they are evaluated:
AND – All conditions must be true before the automation is triggered.
OR – The automation is triggered when any one of the conditions is true.
This allows you to build simple or advanced automation rules based on your account health requirements.
Step 3: Configure Recovery Actions
Once a rule is triggered, the account enters a recovery phase.
During recovery, you can automatically modify the account's sending behavior.
Available recovery actions include:
Campaign Daily Limit : Control how many campaign emails the account can send each day.
Warmup Daily Limit : Control how many warmup emails the account can send each day.
Warmup Reply Rate : Configure the percentage of warmup emails that receive simulated replies. Higher reply rates can help maintain healthy mailbox engagement during recovery.
Recovery Duration : Choose how long the account remains in recovery.
Step 4: Choose What Happens After Recovery
Once recovery is complete, you can decide how the account should behave.
Revert to Original Settings
Restore all campaign and warmup settings that were active before recovery started.
This is the recommended option when you simply want temporary protection.
Apply Customized Settings
Instead of restoring previous settings, apply a new configuration after recovery.
For example:
Lower campaign limits with ramp-up
Lower warmup Limit
Recommended reply rate
This is useful when you want a gradual return to normal sending.
Rule Priority
An account may match multiple automation rules simultaneously.
To avoid conflicting actions, only one rule is applied at a time.
If multiple rules match:
The automation highest in the rule list takes priority.
Lower-priority matching rules are ignored.
You can reorder rules by dragging them within the list.
This ensures recovery actions remain predictable and consistent.
Frequently Asked Questions
Can I create multiple automation rules?
Yes. You can create multiple rules for different providers, account groups, or deliverability conditions.
Can one account trigger multiple rules?
An account can match multiple rules, but only the highest-priority rule is applied.
Will campaign sending stop during recovery?
Only if your recovery action sets the campaign daily limit to 0. You can also choose to throttle sending instead of pausing it completely.
Can warmup continue while campaigns are paused?
Yes. Warmup settings can remain active independently of campaign sending, helping preserve mailbox reputation during recovery.
What happens when recovery ends?
You can either restore the account's original settings or apply a new set of campaign and warmup settings automatically.